ASUS has launched its latest laptops, the Zenbook and Vivobook lineups, during the Thincredible product launch event. Among these, the ASUS Zenbook S 13 OLED (UX5304) stands out as the world’s slimmest OLED ultraportable laptop. It features an ASUS Lumina OLED display, ASUS IceCool technology, and a durable design that offers sustainable performance and purposeful innovations.
What’s new
The ASUS Zenbook S 13 OLED (UX5304) is an Intel Evo-certified laptop that is only 1 cm thin and weighs 1 kg. It delivers exceptional performance, battery life, and sustainability in an ultracompact chassis. The Zenbook lineup also includes ASUS Zenbook 14X OLED (UX3404) and ASUS Zenbook 14 Flip OLED (UP3404), both of which offer high-performance, portability, and versatility.
In addition to the Zenbook lineup, ASUS has introduced the Vivobook S 14 OLED (K5404) and Vivobook S 15 OLED (K5504) laptops. These stylish thin-and-light laptops are Evo-certified and feature an ASUS Lumina OLED display, a 13th Gen Intel Core i9-13900H CPU, and a high-capacity battery. The ASUS Vivobook S 15 OLED also comes with optional Intel Arc discrete graphics and military-grade durability.
ASUS has also collaborated with A Bathing Ape (BAPE), a streetwear brand, to launch the ASUS Vivobook S 15 OLED BAPE Edition. This laptop features a trendy colorway and comes with a bundle of accessories, including a carry bag, mouse, figurines, and more. This collaboration is perfect for users who are in pursuit of authenticity and creativity.
ASUS Lumina OLED displays
The Zenbook series is designed for those in pursuit of the incredible and sets new industry standards for portability, performance, and battery life. ASUS Lumina OLED is the new name for ASUS OLED displays, which offer superior visual experiences that go beyond traditional OLED displays. The ASUS Zenbook S 13 OLED (UX5304) is a perfect example of the excellence that ASUS Lumina OLED displays have to offer.
ASUS Lumina OLED displays offer several advantages over traditional OLED displays, such as more accurate and adaptive features and more color accuracy. ASUS also provides free OLED screen exchange for any burn-in issues during the warranty period.
ASUS Zenbook S 13 OLED (UX5304)
The ASUS Zenbook S 13 OLED (UX5304) is the world’s slimmest 13-inch OLED laptop and is designed to be eco-friendly. It has a slim profile of 1 cm and weighs just 1 kg, making it easy to carry around. The laptop is made with recycled metals and plastics and comes with sustainable FSC-certified packaging.
The Basalt Gray model of the ASUS Zenbook S 13 OLED is made with the revolutionary ASUS Plasma Ceramic Aluminum material that transforms the aluminum lid using an environmentally low-impact bath-based method. This process increases wear resistance, corrosion protection, thermal management, hardness, and lifespan, while also adding a natural look and feel that resonates with the Zen-inspired roots of the Zenbook family.
This Zenbook is Evo-certified and has a 13th Gen Intel Core i7 processor with 16 GB of LPDDR5 RAM and a 1 TB PCIe 4.0 x4 SSD. It has a long-lasting 63 Wh battery and a full set of I/O ports for on-the-go connections. The ASUS Zenbook S 13 OLED has a 16:10 2.8K (2880 x 1800) ASUS Lumina OLED display that is Dolby Vision-certified, Pantone Validated colour rendering, and VESA DisplayHDR True Black 500 certification, providing immersive true-to-life visuals.
ASUS Zenbook 14X OLED (UX3404)
The ASUS Zenbook 14X OLED (UX3404) comes in two attractive colours – Sandstone Beige and Inkwell Gray. The Sandstone Beige version features the environmentally friendly Plasma Ceramic Aluminum material, which gives it a unique ceramic-like finish and a stone-like feel. With Evo certification, the laptop is incredibly thin and light but still packed with power, including the latest 13th Gen Intel Core i9-13900H processor, studio-grade NVIDIA GeForce RTX 3050 graphics, 16 GB of LPDDR5 memory, and a 1 TB PCIe 4.0 SSD. The laptop also boasts a bigger 14.5-inch 16:10 2.8K 120 Hz ASUS Lumina OLED touchscreen and a longer-lasting 10-hour, 70 Wh battery.
ASUS Zenbook 14 Flip OLED (UP3404)
The ASUS Zenbook 14 Flip OLED (UP3404) is a versatile device designed for people with busy lifestyles. It has a compact design, and it comes with a bigger 14-inch 16:10 2.8K ASUS Lumina OLED touchscreen that offers Pantone Validated colour-accurate visuals. Additionally, the device supports a 4096-pressure-level MPP 2.0 stylus for natural input. Powered by the latest 13th Gen Intel Core CPUs and Evo-certified, the ASUS Zenbook 14 Flip OLED (UP3404) has a class-leading 75 Wh battery, and its chassis is lightweight, weighing only 1.5 kg and just 15.9 mm-thin. The device features a 360° any-position hinge for effortless versatility, and it comes with a powerful Harman Kardon-certified Dolby Atmos sound system. The ASUS Zenbook 14 Flip OLED (UP3404) is designed to offer users more power and more versatility.
ASUS Vivobook S 15 OLED BAPE Edition (K5504)
The ASUS Vivobook S 15 OLED BAPE Edition (K5504) is a special edition of the ASUS Vivobook S 15 OLED laptop, created through a collaboration between ASUS and BAPE, a popular streetwear brand. This laptop bundle is the first ever BAPE laptop bundle and is designed to offer a unique collaboration between tech and streetwear. The BAPE brand is known for its bright and flashy aesthetic which complements the energetic and vibrant Vivobook style. This year is also the 30th anniversary of BAPE, making the release of this limited edition collaboration even more exciting.
The Vivobook S 15 OLED BAPE Edition is not just a standalone laptop. It comes with a range of accessories such as a mouse, carry bag, and Baby Milo figurines, all featuring an exclusive BAPE-designed camo pattern.
ASUS Vivobook S 14 OLED (K5404) and ASUS Vivobook S 15 OLED (K5504)
The ASUS Vivobook S 14 OLED and S 15 OLED laptops are designed for a seamless computing experience, whether it’s for streaming, work, or entertainment. These laptops come with 13th Gen Intel Core i9-13900H processors and stunning up to 2.8K 120 Hz ASUS Lumina OLED displays, providing an immersive and vivid visual experience. The Vivobook S series features Harman Kardon-certified audio systems along with Dolby Atmos certification. With up to 88% screen-to-body ratio panels, the laptops offer more screen space for users to work and play. The compact design of these laptops, measuring just 17.9 mm-thin and weighing as little as 1.5 kg for the 14.5-inch version and 1.7 kg for the 15.6-inch one, makes them easy to carry around. The Vivobook S series laptops come in four stylish finishes – Midnight Black, Cool Silver, Cream White, or Solar Blue – and feature stacked-block styling cues around the I/O port areas. Other iconic Vivobook touches include the raised logo tag on the metallic lid, stripe-accents on the Enter key, and an orange-coloured ESC key.
ASUS Vivobook 15X OLED (K3504)
The ASUS Vivobook 15X OLED (K3504) is a high-performance laptop designed to provide a stunning visual experience. It features a world-leading 2.8K 120 Hz OLED panel with a 16:9 aspect ratio, providing incredible detail and ultra-vivid colors. The panel is PANTONE Validated for professional-grade color fidelity with 100% DCI-P3 color gamut. Additionally, the laptop has TÜV Rheinland certification for low blue-light emissions and flicker-free operation, making it easier on the eyes during long viewing sessions.
Powered by the latest 13th Gen Intel Core i7 processor, the ASUS Vivobook 15X OLED has plenty of power in reserve. The laptop also comes equipped with 16 GB of fast memory, 512 GB of speedy SSD storage, and high-speed WiFi 6E connectivity for fast data transfer.
Where to buy
The ASUS Zenbook S 13 OLED (UX5304VA-NQ075W) and ASUS Vivobook 15X OLED (K3504VA-MA223W) will be retailing at $2,399 and $1,699 respectively starting today and will be available at the ASUS Exclusive Store, ASUS Online Store, and all authorised retailers. Details about local availability, configurations, and pricing of other models announced during the Thincredible launch event will be announced later.