Audio-Technica unveils the SB727 – Marking the return of fan-favourite Sound Burger

To commemorate the company’s 60^th anniversary, Audio-Technica released a limited-edition Sound Burger portable turntable in November 2022 – four decades after its original debut. It was a huge success and had overwhelming response on the 60^th anniversary release of SB2022, having sold out worldwide shortly after launch.

Inspired by the response and acknowledging feedback of people who were not able to purchase the SB2022, Audio-Technica will be releasing the SB727 to make the Sound Burger more widely accessible. The SB727 will retail for S$288, and comes in 3 colours. You can listen for up to 12 hours on the SB727, and charge it up via USB-C. Connectivity on the SB727 is available for wired listening or wireless via Bluetooth.

Features

Belt-driven portable turntable
Stylist retro, compact design
Plays 33-1/3 and 45 RPM records
Uses a high-precision DC motor that maintains stable rotation
Die-cast aluminium alloy platter with damping design
12-hour battery
Replaceable ATN3600L stylus
Accessories: 45 RPM adapter, RCA audio cable (3.5 mm male to dual RCA male), USB cable for charging (USB Type-A / USB Type-C)

Analog Audio Experience

Developed with 60 years of experience in analog audio, the SB727 offers high-quality sound reproduction with a belt-drive system that plays 33-1/3 and 45 RPM records. To achieve both portability and stability, the tonearm employs a dynamic balance system in which stylus pressure is applied via a spring. In addition, a high-precision DC motor maintains stable rotation. The stylus on the Sound Burger can be replaced with the ATN3600L (sold separately).