There is a newly revamped ASUS Store where you can purchase the latest PCs online from ASUS and collect their devices at your favourite retailers.
Omnichannel Shopping
ASUS understands shoppers no longer shop from a single channel, so they have introduced an omnichannel shopping experience within its online store. With this implementation, you can purchase the latest PCs such as the ASUS Zenbook and Vivobook and collect it from your nearest retailer on the same day you made the order. If you have not made up your mind on the device, you can also check the stock status on the website before making their way down to the store to touch and feel the it.
Instead of cutting out the ‘middlemen’, ASUS decided to marry its digital business together with their retail channels, allowing for a synergy across its business units with minimal channel conflicts. This provides additional value proposition to its authorised resellers, by leveraging its ASUS strong retail presence through its authorised resellers and integrating it with its own digital channel.
Designing the Next Omnichannel System
ASUS together with SmartOSC leveraged the help of Adobe Commerce to design a marketplace framework on the backend to achieve this omnichannel system. The approach is to first form its integration to the ERP system of ASUS authorised resellers, that allows inventories and orders to be sync across the ASUS online store in real time. With such approach, it has streamlined the technical process from order placement to fulfilment, by sending across the order to the respective authorised resellers directly, enabling a fast turnaround for same day collection.
Why Shop at ASUS Store?
First, you can shop the entire range of ASUS and ROG laptops, desktops and mobile phones extending from the ASUS Zenbook to ASUS Vivobook, ROG Zephyrus to ROG Strix and ASUS ExpertBook to ASUS Chromebook. Second, you can choose from the many modern payment methods such as digital wallets, P2P transfer, instalment and Buy-Now-Pay-Later when paying for their devices. Lastly, different you can also enjoy different savings with ASUS Education Pricing and Employee Purchase Programme when you shop at the ASUS Store.