Creative Technology has announced a strategic partnership with xMEMS Labs, the pioneers in solid-state fidelity, to incorporate xMEMS’ leading micro-electro-mechanical system (MEMS) solid-state speaker technology into Creative’s True Wireless Stereo (TWS) products.
xMEMS technology is a breakthrough in the audio industry, bringing sound quality and efficiency to audio devices. Currently, traditional audio devices use conventional drivers to produce sound, which can sometimes result in distortion or loss of audio fidelity. On the other hand, MEMS-based drivers is small yet powerful. This allows the new Creative TWS earbuds to deliver crystal-clear sound that reproduces every nuance of music and audio content with accuracy. Users will get to enjoy immersive and lifelike audio experience, whether they are listening to their songs, watching movies, or engaging in conference calls.
The solid-state, all-silicon MEMS-based drivers also boast better phase consistency (7x better than conventional drivers), offering spatial audio experiences with improved detail and separation. Furthermore, with the integration of xMEMS’s compact hardware, users can expect lighter, sleeker, and more ergonomic Creative TWS earbuds that provide better wearability for users on the move.
The partnership between Creative and xMEMS Labs will mark a significant milestone in the audio industry, aiming to raise the bar for True Wireless Stereo audio devices. The first series of Creative TWS products powered by xMEMS technology are expected launch in the later part of 2023.